Purpose vs Goals vs Objectives

ITIL : Purpose vs Goals vs Objectives

Purpose = Why implement the process

Goal = What we want to achieve

Objective = How we want to achieve


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Purpose, Goal and objective

A Purpose is a desired end result;  The reason why the (process, project, role or whatever the purpose is being written for) exists

Purpose is usually single, goals usually single or two. Objectives can be multiple statements – basically representing actions that will lead to achievement of the specified goal.

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Goals are broad objectives are narrow.

Goals are general intentions; objectives are precise.

Goals are intangible; objectives are tangible.

Goals are abstract; objectives are concrete.


Goals can’t be validated as is; objectives can be validated.





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ITIL : Purpose vs Goals vs Objectives

Purpose, Goal and objective!